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Poster Art

They have been in existence since a very long time, primarily used for the purpose of advertisement and making government declarations. Poster art evolved with the invention of the lithographic technique of printing in 1796 by the german Alois Senefelder.  The first colour lithographic posters were produced by Jules Cheret in 1866 in his press in Paris. The new lithographic technique pleased the advertisers as Cheret added more colour along with innovative typography, creating a much more expressive poster.

Throughout the 19th and 20th century poster art was evolved to convey political messages, advertise new films, concerts, events like boxing matches and balls. In India, poster art evolved during the early 20th century, especially during the period from 1920s to the 1990s. However, in the digital era posters are becoming a dying art. Indian poster artists include Saurabh Taurakhia, Narendra Shankar Dewoodalkar, JB Khanna and Co.etc.


Mother India, 1957 film directed by Mehboob Khan.