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ARTSOME Exhibition

Ram Shergill's solo show "Kaleidoscope" organised by Tasveer, runs through August 25 at StoryLTD, Mumbai, India

Ram Shergill, SuperNOVA, Rajasthan, courtesy Tasveer

Tasveer and Vacheron Constantin are delighted to present Kaleidoscope, an exhibition by internationally acclaimed British fashion photographer, Ram Shergill, at StoryLTD, Mumbai. Ram Shergill’s images are unique in their ability to lure the viewer into a captivating, unsettling world of altered perceptions, described by Prasad Bidapa as “at once beautiful and dreamlike; disturbing and neurotic with a compelling power to seduce and ravish the viewer, forever altering their preconceived notions of beauty and style.”

One of the key Imagists of the directional British fashion scene, who reinvented the concept of ‘Cool

Britannia’, Shergill was propelled into the fashion world following a chance meeting with milliner Phillip

Treacy - noted for his hat designs, that had captured the imaginations of the fashion circuit and had been worn by the British Royal family; and the late Isabella Blow, an integral and influential force in British fashion. Both immediately recognised Shergill’s latent talent, and soon Shergill was working on editorial and advertising commissions for Vogue, Harper’s Bazaar, Tatler, i-D, POP, Dazed & Confused and W magazine, with illustrious subjects including Amy Winehouse, Diane Kruger, Naomi Campbell, Dame Judi Dench and Amitabh Bachchan amongst others.

Shergill’s impressive achievements can be attributed to his fresh, original approach amalgamating technical skill with imaginative compositions and a painterly eye. His photographic process can be likened to an abstract theatrical performance, whether taking portraits or fashion photographs, he often gives his subjects a part to play, which he believes allows them to access and expose overlooked, unexplored aspects of their character, and psyche. Fittingly, in 2008, Shergill founded Drama Magazine, a publication dedicated to fashion and performance, which echoes his vivid aesthetics in its editorial style. Juxtaposing unrelated elements in seemingly fanciful and childlike combinations of colour, form and light, Shergill’s visually hyperbolic photographs are nevertheless strongly influenced by art history, particularly the work of Cecil Beaton, Horst P. Horst, Richard Avedon and Irving Penn, who have consistently inspired him.

Kaleidoscope by Ram Shergill is organised by Tasveer in partnership with Vacheron Constantin. The world’s oldest Swiss Haute Horlogerie manufacture, Vacheron Constantin has a long history and commitment to supporting prestigious international art and cultural institutions across the world. Their collaborations include, the Opéra National de Paris, the French Institut National des Métiersd’Art, the New York City Ballet, the Metropolitan Museum of Art, New York; the Louvre Museum’s Contemporary Art initiatives and the Musée Barbier Mueller of Geneva. In India, Vacheron Constantin partner with Tasveer for their 9th season of exhibitions across the country.

The exhibition runs through August 25, 2014.
Venue: StoryLTD
Address: Industry Manor 3rd Floor, Prabhadevi, Mumbai 400 025
Opening Hours: Monday to Saturday 11.00 am - 7.00 pm

ARTSOME

August 2014